Smokey
Bones
In our role as the Agency of Record (AOR) for Smokey Bones Bar & Fire Grill, we have spearheaded a transformative media strategy that has dramatically improved same store comps and propelled this 60+ location casual dining chain to new heights.
Leveraging mobile location data, we pinpoint high-opportunity acquisition segments, while harnessing first-party CRM data to drive customer frequency. The media mix encompasses a blend of digital and traditional channels, reaching both the core Boomer dine-in audience and attracting new, younger customers to the unique center bar concept.
From conceptualizing and executing impactful promotions like the $5, $6, $7 Bones Bar Bites Menu to creating a compelling advertising campaign around a key partnership with celebrity chef Robert Irvine, we've consistently delivered exceptional results.
Nichole Robillard
CMO, Smokey Bones
ARSNL handles integrated digital and traditional plans, budget management, and oversees media relationships and campaign execution.
As a seasoned restaurant marketing agency, we excel at crafting ad campaigns tailored to specific target audiences.
Today, social media is ground zero for food culture and we deliver impactful content and brand influencers to make sure Smokey Bones is part of it.
Ensuring the smooth operation and management of Smokey Bones' online presence for a seamless ordering experience.
As accountable marketing partners, we collaborate closely with clients to conceptualize promotions and test strategies. Our partnership with Smokey Bones Restaurants highlights our commitment to boosting sales for multi-location eateries through strategic marketing collaborations, enhancing all aspects of operations.
We enjoy a good brand story and would love to discuss how we can help you write the next chapter. We’re available anytime for a confidential discussion.
