New York Blood Centers
A digital donor recruitment playbook and record online bookings.
A digital donor recruitment playbook and record online bookings.
As the digital media partner to lead agency Markham Yard, we generate thousands of blood donation appointments each month for New York Blood's donation centers on the East Coast and in the Midwest, addressing the critical need for blood in communities everywhere.
Developed during the seismic shift of COVID, our industry-leading healthcare services playbook includes digital media, with a strong emphasis on defining high potential audiences and geographies within the large NYBCe footprint.
On top of this success, we delivered the most elusive of targets in the blood donation industry and across healthcare services. In conjunction with lead agency Markham Yard which has creative responsibilities, we’ve leveraged full funnel digital campaigns - everything from Twitch to TikTok - as well as paid influencers to reach and activate this audience.
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In sum, for the last two years we’ve swung recruitment growth positive, and grown Youth donations in a challenging donor environment.
Katie P.
Account Director, Markham Yard
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